Thomas Fickert
Experienced Digital Technology & Marketing Professional/Entrepreneur - "Going Digital" since more than 25 years
- Location
- Munich Area, Germany
- Industry
- Information Technology and Services
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Übersicht von Thomas Fickert
- Aktuell
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- Director Digital Marketing bei Microsoft Deutschland GmbH
- Früher
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- Group Manager Digital Marketing bei Microsoft Deutschland GmbH
- Audience Marketing Lead bei Microsoft Deutschland GmbH
- Audience Marketing Manager bei Microsoft Deutschland GmbH
- Subsidiary Community Lead bei Microsoft Deutschland GmbH
- Senior Architect Evangelist bei Microsoft Deutschland GmbH
- Technical Director, Germany bei Modem Media GmbH & Co. KG
- Technical Managing Director & Partner bei MEX Multimedia Experts GmbH
- Technical Managing Director, Co-Founder & Partner bei MediaAktiv GmbH
- Technical Lead, Co-Founder & Partner bei Innovatec GmbH
- Freelance Developer & Consultant bei mediaX
- Ausbildung
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- Fachhochschule München
- Kontakte
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324 Kontakte
- Webseiten
Berufserfahrung von Thomas Fickert
Director Digital Marketing
Microsoft Deutschland GmbH
July 2011 – Present (11 months) Munich
Org-Unit: Central Marketing Organization (CMO)
Responsibilties: Director Digital Marketing & Services Group, Digital Lead
Focus: Increased Business & Scorecard Impact through Digital Marketing Excellence (Engagement, Publishing, Analytics, Platform, Compliance) incl. Responsibility for Central Digital Services Organization (Focus owned/operated assets like MS.COM/Germany) and full Marcom responsibilities for selected Consumer Products (Internet Explorer, Windows Live Hotmail, Messenger, Bing, MSN)
Group Manager Digital Marketing
Microsoft Deutschland GmbH
July 2008 – June 2011 (3 years)
Org-Unit: Central Marketing Group (CMG)
Responsibilties: Group Manager Digital Marketing Excellence & Analytics, Lead of subsidiary-wide Digital Ignition Initiative
Focus: Driving Digital Marketing Evolution & Excellence for Microsoft's Commercial Marketing Organization (Readiness, Ignition, Engagement, Publishing, Analytics, Platform) across the whole Digital Marketing Mix (e.g. Online, Social, Video, Search, Mobile), incl. Responsibility for Central Digital Services Organization (Focus owned/operated assets like MS.COM/Germany) and Vendor Management
Audience Marketing Lead
Microsoft Deutschland GmbH
December 2006 – June 2008 (1 year 7 months)
Org-Unit: Developer Platform & Strategy Group (DPE)
Responsibilities: Team Lead of DPE Audience Marketing Group
Focus: Audience Marketing (strategy and programs) for Prof./Non-Prof. Developers, Designers, Architects and .NET Platform Marketing, BCC/Broad Customer Connection (channels and execution)
Audience Marketing Manager
Microsoft Deutschland GmbH
February 2004 – November 2006 (2 years 10 months) Munich
Org-Unit: Developer Platform & Strategy Group (DPE)
Responsibilities & Focus: Owner of Pro-Dev. BCC/Broad Customer Connection Initiative, i.e. strategy and execution of breadth channels and programs like MSDN Online Portal, MSDN Webcasts, Codezone Community Portal, Community Relations/Influencer Programs and relationship marketing efforts
Subsidiary Community Lead
Microsoft Deutschland GmbH
February 2003 – January 2004 (1 year) Munich
Org-Unit: Developer Platform & Strategy Group (DPE)
Responsibilities & Focus: Lead of German Community Team, Development and execution of community engagement strategies for technical audiences (IT-Professionals/Developers) to increase outreach, engagement and business impact
Senior Architect Evangelist
Microsoft Deutschland GmbH
February 2002 – January 2003 (1 year) Munich
Org-Unit: Developer Platform & Strategy Group (DPE)
Responsibilities & Focus: Evangelization of .NET Platform within technical audiences with architectural focus, Key-Contact for strategic projects/relations
Technical Director, Germany
Modem Media GmbH & Co. KG
September 1999 – December 2001 (2 years 4 months) Munich
Note: Acquisition of MEX Multimedia by US-based Modem Media Inc. in 1999
Responsibilities: Technical Director Germany, Head of German software engineering and IT department, international department integration, technology consulting & research on next-generation internet technologies for interactive marketing, technology-related project-, vendor- and strategic client management, new business support
Focus: Technology architectures and platforms for enterprise class e-commerce applications, web content management and web publishing
Technical Managing Director & Partner
MEX Multimedia Experts GmbH
July 1994 – August 1999 (5 years 2 months) Munich
Responsibilities: Technical Managing Director, Head of software engineering department, business-, client-, project management, software development
Focus: Software tools and technologies for internet development, dynamic/database-driven websites, web publishing and interactive multimedia
Technical Managing Director, Co-Founder & Partner
MediaAktiv GmbH
January 1992 – June 1994 (2 years 6 months) Munich
Responsibilities: Technical Managing Director, Head of software engineering department, project- and business management, software development
Focus: Software tools and technologies for interactive multimedia applications, (corporate presentations, POI/POS applications, info-/edutainment, computer based training)
Technical Lead, Co-Founder & Partner
Innovatec GmbH
January 1990 – December 1992 (3 years) Munich
Responsibilities: Technical Lead, Head of IT & Software Engineering Department, Project- & Business Management, Software Development
Focus: Software Tools and -Technologies for Business- & Multimedia Applications (e.g. Office Management Solutions, Computer-Based Training)
Ausbildung von Thomas Fickert
Fachhochschule München
Dipl.-Inform. (FH), Business Informatics
1984 – 1992
Weitere Informationen von Thomas Fickert
- Webseiten:
- Gruppen und Vereinigungen:
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1984 – 1996: “Gesellschaft für Informatik” Active member of sections Hypertext, Multimedia, Intelligent Tutoring Systems and Personal Computing 1994 – 1996: “ITVA-Verband” Forum for Media and Communications, jury member of the German Multimedia- and Film-Contests in 1995 and 1996 1995: Initiative „Arbeit und Abenteuer“ Co-founder and head of section „Online and Multimedia Technologies”
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- Sehen Sie einmal nach, wen Sie und Thomas Fickert gemeinsam kennen
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- Nehmen Sie direkt Kontakt mit Thomas Fickert auf
