
Compelling branding and international communications
Nürnberg Area, Germany

Compelling branding and international communications
Nürnberg Area, Germany
In-depth experience in integrated, strategic marketing and communications for some of the world's leading technology and telecommunications brands. Both in-house, and as a consultant for Report International, Hill & Knowlton, and Citigate Corporate, I've directed cross-border programmes for Compaq Computer, Oracle, Motorola, Shell Services International, and BT.
- International project management
- Strategic development and project set-up
- Audio branding (sound and music as an integrated part of corporate identity)
- Integrated communications
- Corporate communications (all aspects of public relations)
- Marketing communications
- Brand creation, development and communications
- Social media
- Social networking
Nee: Ronna Parmiter
(Marketing and Advertising industry)
January 2009 — Present (11 months)
AdHocnium is an ad-hoc agency of creative catalysts producing social chemistry between globally focused companies and the markets they serve. We build teams for our client’s specific needs, bringing together some of the best and brightest people from all around the world. Our talented network includes leaders in their fields, primarily communications and technology, with invaluable insights on integrated marketing, public relations, branding, technology, social media and Web 2.0. Each has the ability to holistically analyze your company’s unique situation and provide you with a unique perspective for growing your business and transforming your organization.
If you are seeking innovation, transformation, motivation, confirmation or just ideation, you have found people who get it and are willing to help you get it too.
(Privately Held; 1-10 employees; Management Consulting industry)
February 2007 — Present (2 years 10 months)
Sound Strategies, headquartered in London, are specialists in the design, development and deployment of communications strategies using sound and music as the primary driver. Responding to the wave of new thinking in the communications industry Sound Strategies recognises the impact of advances in information and communications technology and has developed rigorous systems of analysis and application to improve your aural positioning in the current branding environment.
(Public Relations and Communications industry)
February 2007 — Present (2 years 10 months)
Business and communications strategy consulting practice. Clients include Publicis Corporate Publishing, Sound Strategies, Report International, and the VAR Network. RPPR is also the holding company for my social media, internet marketing, and affiliate marketing projects, under the Internet Branding Strategy brand.
(Privately Held; 11-50 employees; Research industry)
October 2006 — December 2006 (3 months)
Report International provides arguably the most accurate and granular media analysis globally - corporations such as HP, Sony, Ferrari and Motorola base their communications decisions upon its data. As a previous client, at both Compaq and Oracle, my dual brief was to direct the Motorola account across 30 countries; and to provide brand, marketing, and communications consultancy.
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
January 2000 — April 2001 (1 year 4 months)
Based at Compaq's EMEA headquarters in Munich, Germany. Defined and drove a strategically-led EMEA-wide communications programme for the multi-million dollar enterprise servers, storage and services businesses. Left to start a family, just before its merger with Hewlett-Packard, and continued to live in Germany until March 2006.
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
September 1997 — January 1999 (1 year 5 months)
Recruited to the London-based Information Industries team of this full-service agency in the year that it was voted 'PR Consultancy of the Year' (UK PRCA). Clients included: BT, Oracle, Motorola, and Shell Services International (now Kalido).
(Privately Held; 51-200 employees; Public Relations and Communications industry)
July 1993 — September 1997 (4 years 3 months)
Joined the Corporate division of this City-of-London-based firm Citigate (now Citigate Dewe Rogerson), specialising in corporate, finacial, and business-to-business public relations covering the telecommunications, media, energy, financial & professional services, inward investment and regional development industries.
(Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)
September 1990 — April 1993 (2 years 8 months)
Before returning to university, spent two years with this UN-agency, based in Geneva, Switzerland, primarily with the Bureau of Public Information, and ending in supporting the launch of the ILO's International Programme for the Elimination of Child Labour.
MSc , Public Relations , 1992 — 1993
BA (hons) , Commerce with Marketing , 1986 — 1990
Branding, music and sonic branding, social media, internet business, international programme management, managing virtual organisations, communities of interest, interesting people, trying new things, travel, good food & company, sleeping children
International Association of Business Communicators: Member.
Social Media Club (http://socialmediaclub.com): A founder member. Jointly ran the London/UK group.
Internet Advertising Bureau (http://www.iabuk.net/): Member and active contributor.