
Design Director at MetaDesign
Berlin Area, Germany

Design Director at MetaDesign
Berlin Area, Germany
I'm a London based Graphic Designer and Creative Consultant with over ten years of professional experience that ranges from all stages of branding and identity design work to advertising and direct marketing.
While working for Landor, Greenspace and The Brand Union I have brought to life brands such as Toyota in Europe, BP, Nokia, Batelco Bahrain, Innovene and Permanent TSB. Such high profile corporate work has not changed my passion to create quality design work. I’m an ideas driven conceptual designer with both feet on the ground.
Though my main experience is working with global and inter-cultural clients I find locally based and social brands also really exciting. I’m interested in exploring the relationship between real life situations and the brands/design environments around us, is it climate change awareness, urban design, the health sector or the promotion of local arts and communities.
Graphic Design
Branding and Identity
Advertising
Direct Marketing
(Privately Held; Design industry)
October 2009 — Present (3 months)
(Graphic Design industry)
October 2006 — October 2009 (3 years 1 month)
(Design industry)
January 2007 — October 2008 (1 year 10 months)
I’ve been one of the lead creatives at Greenspace during and after the start-up phase in 2007, where I primarily worked on the new visual identity for Toyota Europe, including the design and art direction of a bespoke typeface. My relationship with Greenspace then continued as a project based freelance designer until the end of 2008.
(Public Company; Marketing and Advertising industry)
January 2004 — October 2006 (2 years 10 months)
During my roles as Senior Designer at Landor in London and Dubai
I gained extensive knowledge in all areas of branding and corporate identity design. Leading teams of designers and freelancers, I have worked with clients such as Nokia (with Moving Brands), BP, Reliance ADA Group India, Bahrain Telecom Batelco and Burj Dubai.
(Public Company; WPP Plc; Marketing and Advertising industry)
March 2001 — January 2003 (1 year 11 months)
At The Brand Union in Dublin I was responsible for the creation of the Permanent TSB bank brand and Reachservices, Ireland’s public services broker in my roles as Middleweight and Senior Designer in a team of three. Other clients include The Results Group, Desireland, Eircom, Vodafone and Bank of Ireland Group.
Dance Education 1999 — 2000
1996 — 1998