Benedikt Koehler

Benedikt Koehler

Director Digital Strategy & Research at ethority GmbH & Co. KG

Munich Area, Germany

Education
  • Ludwig-Maximilians Universität München
Connections
175 connections
Industry
Marketing and Advertising
Websites

Benedikt Koehler’s Summary

Social Media Researcher, trained sociologist, psychologist and ethnologist (PhD) with strong research record and broad experience in qualitative as well as quantitative methods of media and community research. Particularly interested in social media metrics and marketing strategies. Co-founder of the German Social Media Association (AG Social Media e.V.), keynote speaker at many national and international conferences.

Benedikt Koehler’s Specialties:

Social media research in realtime, consulting and marketing, measuring buzz and influence with own gridmaster monitoring solution (70 languages supported), brand monitoring, competitor monitoring, digital communication strategies, branding in social media, social network analysis


Benedikt Koehler’s Education

  • Ludwig-Maximilians Universität München

    PhD , Sociology, Ethnology, Psychology , 19972006

    Activities and Societies:
    Sigma Xi, Social Media Association (Arbeitsgemeinschaft Social Media)

Additional Information

Benedikt Koehler’s Websites:

Benedikt Koehler’s Interests:

new technology, social network analysis, media research

Benedikt Koehler’s Groups:

Arbeitsgemeinschaft Social Media

  •    Web 2.0
  •    Tweeple
  •    "friendfeed" friends
  •    Arbeitsgemeinschaft Social Media
  •    Future Social Media
  •    Social Media Marketers
  •    NETNOGRAPHY: Wikonsumer and Netizen Culture

Benedikt Koehler’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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