
Director Digital Strategy & Research at ethority GmbH & Co. KG
Munich Area, Germany

Director Digital Strategy & Research at ethority GmbH & Co. KG
Munich Area, Germany
Social Media Researcher, trained sociologist, psychologist and ethnologist (PhD) with strong research record and broad experience in qualitative as well as quantitative methods of media and community research. Particularly interested in social media metrics and marketing strategies. Co-founder of the German Social Media Association (AG Social Media e.V.), keynote speaker at many national and international conferences.
Social media research in realtime, consulting and marketing, measuring buzz and influence with own gridmaster monitoring solution (70 languages supported), brand monitoring, competitor monitoring, digital communication strategies, branding in social media, social network analysis
PhD , Sociology, Ethnology, Psychology , 1997 — 2006
new technology, social network analysis, media research
Arbeitsgemeinschaft Social Media